QuickNode Case Study

QuickNode is a free and open-source Ethereum API hosted in the cloud. It has complete anonymity, ease of use, scalability to any size, and unrivalled efficiency.

Objectives

  • Brand: To achieve long-term, sustainable growth, implement the Performance Branding Methodology.
  • Brand: Create and expand an online presence as a leading brand in the development and cryptocurrency industries.
  • Brand: Execute a number of creative experiments to generate insights and learnings about the market’s reaction to the brand.
  • Acquisition: Find and employ different digital advertising platforms to attract eligible visitors and new signups.
  • Acquisition: To enhance MRR, convert quality leads into monthly users (Monthly Recurring Revenue)
  • Acquisition: Try out different things in new and existing advertising channels to reach new groups and raise ARPU (average revenue per user)
  • Acquisition: Identify chances for Conversion Rate Optimization to increase return on ad expenditure.

Challenges

Creating a foothold and reputation in an unexplored market niche

Determining the most effective means of reaching this specific subset of the population.

Team needed to develop unique methods for measuring metrics and success due to headless CMS and internal privacy concerns.

Driving traffic with strong intent that will become engaged users

Establishing market trust for a new brand

Reaching out to high-intent audiences interested in secure privacy and open source development tools

The Services Offered

Search Engine Optimization

Design, UX, and copywriting

Conversion rate optimization

Audience hyper-targeting

Paid performance (Social, SEM)

Email & SMS marketing

Methodology

  • Adopted QuickNode’s brand to establish brand authority in the blockchain gateway vertical by creating unified, consistent, and memorable content across a multitude of platforms.
  • Used numerous channels of fast testing to find the sweet spot between product and market.
  • Designed an all-encompassing plan to boost Ethereum Blockchain registrations, user activity, and transaction volume.
  • Budget diversification is used to get around current upgrades and cryptocurrency advertising restrictions in non-traditional funnel phases.

Results

0%
Organic Traffic
0%
Sign Up Rate
0%
Funnel Efficiency