Byte Case Study

Byte, a company financed by the Founders Fund, aims to reimagine the data economy by giving consumers control over their personal information and the time and attention they devote to it. Jim Williams, a well-known entrepreneur in Silicon Valley and co-creator of Spaces, created Byte.

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Objectives

Brand: Lift company stature in the information economy and boost brand recognition.
Acquisition: It is important to conduct user journey validation and value proposition testing across different user cohorts to ensure the quality of your product’s acquisition process.
Acquisition: Attain the target number of qualifying registrations within the allotted time and within the cost-effectiveness constraints.
Engagement: Inspire current users to interact with their feed, add new sources, and supply additional answers.

Challenges

Credibility and visibility in the data market

Increasing high-intent traffic that converts to users

Exposing more people to the brand

Getting in front of audiences with high levels of interest who are looking to derive value from their participation online

The Services Offered

Product-led growth strategy

Launch plan

Conversion rate optimization

Audience hyper-targeting

Paid performance (Social, SEM)

Email & SMS marketing

Methodology

Adapted the Byte brand to establish credibility with Byte’s demographic by providing a unified, memorable experience across all touchpoints.
Make sure product statistics are factored into all marketing choices by establishing product funnels.
As part of the product launch plan, rapid testing was implemented across several channels to determine product/market fit.
Use of A/B testing across many channels including Facebook Ads, Pinterest, Bing, and Google Search to build a reliable pipeline for generating leads and expanding the user base rapidly.
Converted high-intent leads into users and kept them engaged with the platform through an integrated email, SMS, and push notification approach.
Byte’s content strategy aims to position the company as a leader in the data marketplace while also challenging the status quo of how organisations in the data ecosystem use user data.

Results

Organic Traffic

Funnel Efficiency

Keyword Rankings